Luchre created and implemented Lloyiso’s 2025 artist plan, aligning music releases, brand development, live strategy, and PR into a unified direction. This blueprint streamlined operations across departments and ensured consistency in tone and messaging throughout the year. As part of the rollout for key singles High and Higher, we executed integrated marketing, digital, and PR campaigns with a focus on clarity, impact, and emotional resonance—reinforcing Lloyiso’s global appeal in R&B and soul.